Ovation Hollywood Arch Illumination: A Dazzling Transformation of an Iconic Landmark

In the heart of Los Angeles lies a historic landmark that has witnessed the evolution of the entertainment industry. Hollywood & Highland, once a beacon of cinematic allure, had lost its luster over time. However, real estate investment firm DJM Capital Partners joined with architecture firm Gensler and lighting designers from TM Light to breathe new life into the iconic space, allowing it to take center stage again.

The star of the rejuvenation is the archway leading into the dining, retail, and entertainment focused lifestyle center. The challenge was significant: honoring the legacy of Hollywood while injecting a fresh, modern aesthetic. The carefully curated lighting design, shaped by the insights of the entire team, plays a major role in the project’s success.

After considering products from multiple manufacturers, Q-Tran’s VERS-GRAZER (04) was selected to illuminate the decorative overlapping angles on the arch’s façade due to its compact size, effective glare control, and the available optics ranging from 12° to 36°. Kristy Benner of Wiedenbach Brown, the company in charge of procuring all the lighting for the project, elaborated, “The entire team collectively agreed on this direction due to the effectiveness of the louvers and the precise control offered by the fixtures themselves.”

3000K LEDs in 5 watts per foot were selected, highlighting the façade of the structure and creating a cinematic ambiance that complements the luxury atmosphere of Ovation Hollywood. The landmark has already offered Hollywood a striking focal point for high profile events hosted there, such as the 2023 Academy Awards and many red-carpet movie premieres.

Ovation Hollywood now stands as a beacon of progress and a testament to the enduring appeal of Hollywood. It symbolizes a forward-looking approach to urban development, where respect for history and a commitment to innovation create spaces that are both meaningful and magnetic. As Ovation Hollywood lights up the night sky, it invites residents and visitors alike to partake in a renewed vision of Hollywood, one that promises to keep the legendary district shining brightly on the global stage for years to come. This project is not merely a renovation; it is a celebration of Hollywood’s indomitable spirit, a tribute to its past, and a beacon of its future.